Every business owner wants to increase his sales for the months to come and most don’t even have a clue what to do. Here are some Tips and suggestions that you can put into practice.
What to do to increase sales?
First understand that all businesses need products and services to market and as a business owner you need to understand the difference between selling a service and a product.
Find your target audience for your product. The best way is to first understand your target group before you narrow down to your product.
First don’t try selling your product rather try understanding your customers.
Customers demand = opportunity.
Which stage of the Market
are you in?
You need to understand your market. Given below is the general cycle for your understanding.
In which stage your market is? Innovators stage? early adaptors stage? or is it a mature market? Different strategies are required for different stages.
You cannot sell a regular product to the innovators and an innovative product to a general audience.
Understand whether the product – market fit happens. When it happens, think of the ways to expand it to the next level, if you are in the innovators or early adopters stage in particular.
Product is part of Marketing
The general assumption is that most sales guys think that marketing is separate from the product. But in reality, product is part of marketing.
Continuous refinement of product should go hand in hand along with marketing efforts.
Remember that, there is a marketing component to every product.
Try Creating a Purple Cow!
Be Creative, be realistic!
Be creative when you create offers and marketing campaigns, but at the same time be realistic.
Study competitors and your industry benchmarks, as external sources add more information to your creativity.
Customers come first
Understand that customers come first. Creativity comes second.
Lead Generation is the life
blood of all sales.
Lead generation is the key to sales success. Without proper leads there can not be good number of sales.
The time spent for Lead generation should be more than the sales presentations that you do, because without proper leads there would be no sale.
Use all kinds of methods
When it comes to delivery mechanism – Use all kinds of methods from direct marketing to web marketing for lead generation.
Go Long term!
You cannot expect miraculous results within a short duration, always marketing activities fetch you results only in long term.
It takes more than 27 times to see an advertisement before a customer decides to enquire about the product.
So, sales guys should do lots of repeated sales calls to prospective leads.
Understanding the market
is the key!
More than the ability to sell / persuade, one should understand the market. Should understand what customers buy? And why they buy?
If you know the market, you can easily narrow down target groups and strategize your approach to fit to your target groups.
Is your business seasonal?
Understand that most of the businesses are seasonal and few months of the year the business would be up and in few months it will be down.
Investigate the previous
years trends
Take time to investigate the previous year’s trends and understand facts, market realities.
Plan your marketing efforts
Strategize and plan your marketing efforts earlier. Plan it for all quarters.
Execute it as per Plan!
About the Author:
Barath Surendran lives in India. Currently Heads a Training company Techemate Leadership Academy. Contact for consulting and training: +91 9444063345, +91 8122219316 barath.surendran@gmail.com
No comments yet.